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Blue Green Capital

About

A house, not a fund.

Adrien Hardy standing before a projected slide, answering questions from a seated audience
Presenting Algae, Madeira — June 2021

Blue Green Capital is where one founder’s ventures, experiments, investments, expeditions and creative work live together.

It was created in Paris in 2016 as a real-estate investment company. The income from that first property did what it was meant to do: it bought time. The time went into a long journey, a book, companies, a podcast and, most recently, an album.

Over the years the house gave its projects their own Blue Green names. Some are still active, most are now history. Today the approach is simpler: explore freely, build one thing properly, and learn in public.

01How the house works

Three rules.

  1. 01

    One build at a time

    Many things get explored. Only one gets the full weight of the house. Today, that is Kairos.

  2. 02

    Proof before structure

    No new company, brand or domain until someone is paying for the thing. Algae taught that one.

  3. 03

    Only what can be shown

    Every date and fact on this site can be traced to a source. What can’t, isn’t here.

02The Blue Green names

A short history in seven names.

Each name marked a moment. They are kept here as history, not as divisions.

NameSinceWhat it wasToday
Blue Green Capital2016Real-estate investment company; today the house itself.Active
Blue Green Expedition2017Field expeditions and environmental missions.Archive
Blue Green Space2020Shared homes and third places in Paris.Archive
Blue Green Editions2020Imprint for the book.Imprint
Blue Green Lab2021First venture-studio attempt, then a founders' club in Lisbon.Archive
The Blue Green Show2021Web series; became Aventuriers de la Vie.Archive
Blue Green Records2025Credit on ALWIN's releases.Imprint
Adrien Hardy speaking into a studio microphone

Founder

Adrien Hardy

After engineering studies in urban planning, Adrien completed a master’s in wealth management and real estate at KEDGE in 2014, then worked in real-estate investment at Bouygues Immobilier, Jones Lang LaSalle and La Française.

He created Blue Green Capital in 2016 and left salaried work in 2019 to travel, write and build. Since then: a book, Algae, the Aventuriers de la Vie podcast, music as ALWIN, and now Kairos.

His own site covers the personal side — the podcast, the book, the talks. This one covers the house.